Man Fragrance Review: John Varvatos's Artisan Black

John Varvatos launched a limited-edition flanker to their 2009 twist on an 18th century eau de cologne complete with a rattan casing called Artisan, a bestseller of the brand. The new iteration is titled Artisan Black and is meant to be a more intense version of the original scent by accentuating the woody and musky tonalities and being more long lasting according to the press release. (Yet to test and confirmed!!:P ). According to other review, Artisan is light and bright, juicy and breezy whereas Artisan Black has more depth, feels a bit more “masculine” and has better sillage and lasting power.

Artisan Black was created by perfumer Rodrigo Flores-Roux and lists notes of Meyer lemon, tangerine, blood orange, calypsone (a watery melon note), Murraya flower (orange jessamine), neroli/orange blossom, jasmine, Nigerian ginger, purple ginger, cardamom, coriander, Kephalis, Belambre, Boisiris (woody iris note), Serenolide (white musk), vetiver, patchouli, Mexican cueramo (wood), soft leather and Florentine orris absolute.



John Varvatos Artisan Black is a limited edition fragrance; 125 ml Eau de Toilette for $78 from Amazon.

Eco Fashion: HUGO Fragrances Initiative

HUGO Fragrances is delighted to announce the launch of ‘One Fragrance, One Tree’, a new sustainability initiative inspired by the increasingly eco-conscious outlook of HUGO Fragrances consumers. For each special edition pack of HUGO Element and HUGO Man fragrance produced, one tree will be planted in the Amazon rain forest in Peru .

To help raise awareness of this cause in the UK , Hugo Fragrances has commissioned 5 artists to create their own eco-friendly interpretation of an urban jungle. Designs will be painted on 100% recyclable card in the form of large pop up trees. With creative support from the artists, people will be encouraged to make their own mark by painting blank trees that will be on display in 5 cities throughout the country.

The tour launched in London’s Covent Garden on Wednesday 17th March and travels to Bluewater in Kent (19th – 21st March); Bullring in Birmingham (26th – 28th March) Meadow Hall in Sheffield (2nd, 3rd and 5th April) and Centre MK in Milton Keynes (9th – 11th April) before returning back to Covent Garden on 15th April for a grand finale, where the pop up trees will turn the cobbled pavements of Covent Garden into an urban jungle for the day.