The Secret of Theatrical Success

"The secret of theatrical success is this: you must set a decoy at the door so that part of your audience can amuse themselves there while the rest are inside. Shakespeare, Molière, and the profound Chaplin know this well."

--Jean Cocteau, preface to Les mariés de la Tour Eiffel

A lot of celebrities get involved because they want to slap their name on it and it will add to their brand. And for us, it was totally different. That wasn’t my point. For me, when I look at it as a celebrity brand, it’s almost silly to me, because I’m not coming at it from a celebrity standpoint.

Ashley Olsen